First off, sorry for the lack of articles this month. I was on holiday. So lets get to an important subject matter for CHUCK fans:
CHUCK fans came up with a nifty little campaign to help the show during its extremely long hiatus. For those of you not aware, CHUCK won’t be airing new episodes until March 2010. So from now until then, it’s going to be internet based advertising by NBC and by the fans of CHUCK. The campaign the fans came up with is CHUCK ME Mondays. Basically from a set time which I believe to be one hour after CHUCK would normally air on Mondays, the fans all get together to watch an episode online. They chat about it, and have fun.
The CHUCK ME Mondays will work so that every Monday they watch an old episode until the new ones air. I believe they have it all worked out so that from the start of Season 1 to the end of Season 2 will line up exactly for the new episodes.
It’s not a bad plan. The episodes are available easily online. However for it to work, they really need to be introducing this show to NEW people. So how does one do that? Well the easiest way is as a trending topic at Twitter. You break the top 10, you get CHUCK massive advertising. Theoretically you just have to reach new Nielsen viewers.
So the problem is since the first night I have yet to notice #CHUCK Me Mondays as a trending topic on Twitter. So this great idea isn’t being taken advantage of. This is actually a fan campaign that would work. I’m always dissing certain fan bases for their absurd plans. This isn’t absurd. CHUCK due to being on NBC hasn’t had the exposure of many other shows. It hasn’t been watched by 19 million people on one night. I think its top night was 9M or something. So, this is a plan that could introduce the show to future viewers while there is really nothing else to watch. Just get them to watch one episode online and then go “hey, I need to rent this,” or “hey, I need to buy this,” or “hey, I need to watch all of these online.” It’s not rocket science.
So CHUCK fans need to Twit tonight, and twit like crazy. So far there is no massive news to fight. So twit CHUCK. The episode tonight is I believe CHUCK Vs The Alma Mater.
However for this to work, I think googling the subject should come up with a page about the weekly episode. I tried looking for a page that would be home to it, but CHUCKTV.NET isn’t that smart. They just do a page for each new episode. Make it easier CHUCKTV, make it easier.
This will be easier to pull off before the Fall Season kicks off. So CHUCK fans get out there and let people know about CHUCK on Twitter. NBC would be smart to play along and make it easier on their website as well. I’ll try and see if I can make an in-road with that aspect. Meanwhile, fans, and non-CHUCK fans interested go watch an episode tonight.