Around this time last year NBC went ahead and made a move of picking up a full season order for CHUCK, and the question a lot of people seem to be asking is, will it happen again?
The answer my friends is: more than likely. From conversations I’ve had with some NBC folks it appears that Gaspin is serious about setting up “summer seasons,” to debut new shows like USA has done extremely successfully. They’ve learned about some trends (shows do much better immediately after the 4th of July compared to shows from May to July 4th) and they want to take advantage of them while their counterparts are relying on reality and game shows for their summer fare.
CHUCK would be the BURN NOTICE for NBC. It would be used as a launching pad for a new show that they want to test the waters with in Summer, that they hope does well enough to get new episodes ordered for the Winter. Right now, CHUCK is in the lead with certain people at NBC for that honor. They believe CHUCK has that fun summer feel to it that works for USA. So right now they’re looking at pilot scripts and scriptments that are floating around to see if there is a show they think can be successful for Network TV and enjoy a Summer launch that from the beginning was meant to be (and thus taken advantage of) compared to the shows NBC has kicked back to Summer due to a lack of interest.
Maybe Since It Will Be A Summer Season We Can Get Sarah In A Bikini!
NBC right now needs to rely on a huge massive break out hit (and I’ve seen their pilots, they have none in my opinion) or on some brilliant moves. Trying the Summer Launch which has worked extremely well for USA may work for Network TV. There is no reason it wouldn’t especially if advertised well in advance and they really put a fun and entertaining show on for the launch. ROYAL PAINS was such a huge success because the pilot was fun and entertaining, and about 50% of the episodes retain that same fun vibe. It works perfectly for the summer, and the show didn’t suck. It was well received by critics and it had BURN NOTICE as it’s lead in. The result was instant hit for the show USA plans to replace MONK.
So for all the people thinking Angela Bromstad was a “hater,” for her comments about CHUCK not being a likely early/mid season replacement you now have the reason why. They are seriously considering using CHUCK to help launch a new show in the summer. In addition they’re considering using the Olympics to advertise CHUCK and the new summer show (which they’re still searching for). So if they can find the right combination, then CHUCK will more than likely pick up its back nine well before an episode of season 3 even airs.