The short answer?
No. Wait I hear, it only had a small drop in viewers (7.98M) and only had a small drop in the 18-49 demo at 2.9, neither of which were series lows. So why am I thinking it wasn’t a success?
It was the season premiere, and it lost viewers from the season finale. It was only 1.3M people and around half a point in the demo. That isn’t too bad. Well it’s not too bad when you consider it followed BONES and not AMERICAN IDOL. However BONES had 2.1M more viewers and .1 more in the demo (BONES has always schewed older than other FOX programming), and FRINGE was only up against THE OFFICE and SUPERNATURAL in terms of new content. What happens when CSI and GRAY’S ANATOMY come back next week?
Well I hear the argument of “Nick, they don’t really share viewers…” hmmm… that may be true but we’ll find out next week. Of course we may see a drop in viewers because the premiere was so awful. It is a mystery show that likes to take 1 step forward and 2 steps back, but the premiere was like running back a couple hundred yards from the finale. Is that what fans waited all summer for? Really?
This was a gamble for FOX, and I’m not convinced it was a good decision. It was always a ballsy decision, and with the success FOX has every night of the week (except Friday) they can certainly gamble and try and get good numbers from a full Thursday lineup. FRINGE fans need not worry, if it isn’t working out it will get moved back to its cushy time slot.